The Clarity Blueprint

From Essence to Form to Pulse — a framework that brings your true self into your business.

Clarity isn’t a luxury. It’s your foundation.

When you’re building something on your own, it’s easy to get lost in the swirl of ideas, doubts, and endless to-dos. You’re close to your work, maybe too close. And that can make it hard to see the full picture, let alone shape it into something others can instantly connect with. Without a clear sense of who you are, what you stand for, and how to express it… even the best intentions can feel scattered. And growth? It stalls before it even starts.

As a brand alchemist, I help solo founders navigate the exciting (and often messy) process of building a brand that feels like home, aligned with your vision, grounded in who you are, and ready to grow with you.

I feel called to do something, but I don’t know what it is yet. / I have a few ideas—how do I choose where to start? / I want to talk it out and see what shows up / Can you help me organize my scattered thoughts? /

I feel called to do something, but I don’t know what it is yet. / I have a few ideas—how do I choose where to start? / I want to talk it out and see what shows up / Can you help me organize my scattered thoughts? /

How do I turn this into a service or offer? / Who is this for, and how do I speak to them? / What should I call it? / How do I describe what I do in a way that lands? / What makes me different from others in my space?

How do I turn this into a service or offer? / Who is this for, and how do I speak to them? / What should I call it? / How do I describe what I do in a way that lands? / What makes me different from others in my space?

I’m ready to post—but what should I say? What tone of voice feels true to me? Is this still aligned with who I am now? / How do I express myself more clearly and confidently? /

I’m ready to post—but what should I say? What tone of voice feels true to me? Is this still aligned with who I am now? / How do I express myself more clearly and confidently? /

Build Your Brand, Step by Step

  • Essence

    Energetic Signature Session - €1,000

    Uncover the energetic core - brand archetype, supporting mix, and the language it wants to speak.

    Outcome: an Energetic Signature Summary (incl. archetype + mix) and a concise Essence dossier (2–4 pages) that brings clarity of essence and certainty on brand-personality direction.

    Find your essence

  • Form

    3-Session Brand Strategy - €3,000

    Turn Essence into structure: offer, audience, and messaging that land.

    Outcome: a comprehensive Brand Strategy with priorities and next steps.

    (Includes Essence work.)

    Give it form

  • Pulse

    Brand Strategy + Starter Identity - €6,000

    In collaboration with Pulse Collective.

    Form + a starter identity to launch with coherence: palette, type pairing, simple wordmark, and social templates.

    Outcome: strategy presentation + starter identity and a 60-min follow-up (included when purchased together, or within 30 days of upgrading from Form).

    Bring it to life

Questions?

  • Yes. Essence lands your energetic signature (archetype mix, tone, aesthetic cues) whether or not a brand exists. It becomes the compass for whatever you build next.

  • Yes. That’s what Essence is for, naming the signal so the offer and audience can lock in. If you decide to move into Form, your Essence fee carries forward in full.

  • Think intuition + structure. We use archetypes to name the energy, then turn it into usable language, tone guardrails, and next steps. Essence is felt; Form makes it actionable; Pulse makes it visible.

  • It happens. Essence gives you a stable personality compass that survives pivots. If you shift offers/audience, we’ll translate that compass in Form, and your Essence investment still credits in full within 30 days.

  • Your investment carries forward in full when you move up a tier.

    Within 30 days: pay the difference only (momentum perks apply).

    30–90 days: pay the difference + free 30-min refresh.

    90+ days: pay the difference + 60-min refresh (€200).
    Totals are always the same—starting small never costs more.

  • Pulse includes a starter identity to launch with coherence. Full brand systems or websites aren’t in these packages, but Pulse gives you solid assets and direction to brief a designer/dev, or we can discuss a separate scope with collaborators.