The Clarity Blueprint

A comprehensive framework for defining direction and focus for solopreneurs.

Clarity isn’t a luxury. It’s your foundation.

When you’re building something on your own, it’s easy to get lost in the swirl of ideas, doubts, and endless to-dos. You’re close to your work, maybe too close. And that can make it hard to see the full picture, let alone shape it into something others can instantly connect with. Without a clear sense of who you are, what you stand for, and how to express it… even the best intentions can feel scattered. And growth? It stalls before it even starts.

As a brand alchemist, I help solo founders navigate the exciting (and often messy) process of building a brand that feels like home, aligned with your vision, grounded in who you are, and ready to grow with you.

I feel called to do something, but I don’t know what it is yet. / I have a few ideas—how do I choose where to start? / I want to talk it out and see what shows up / Can you help me organize my scattered thoughts? /

I feel called to do something, but I don’t know what it is yet. / I have a few ideas—how do I choose where to start? / I want to talk it out and see what shows up / Can you help me organize my scattered thoughts? /

How do I turn this into a service or offer? / Who is this for, and how do I speak to them? / What should I call it? / How do I describe what I do in a way that lands? / What makes me different from others in my space?

How do I turn this into a service or offer? / Who is this for, and how do I speak to them? / What should I call it? / How do I describe what I do in a way that lands? / What makes me different from others in my space?

I’m ready to post—but what should I say? What tone of voice feels true to me? Is this still aligned with who I am now? / How do I express myself more clearly and confidently? /

I’m ready to post—but what should I say? What tone of voice feels true to me? Is this still aligned with who I am now? / How do I express myself more clearly and confidently? /

  • Essence

    Energetic Signature Session - €1,000

    Uncover the energetic core - brand archetype, supporting mix, and the language it wants to speak.

    Outcome: an Energetic Signature Summary (incl. archetype + mix) and a concise Essence dossier (2–4 pages) that brings clarity of essence and certainty on brand-personality direction.

    Find your essence

  • Form

    3-Session Brand Strategy - €3,000

    Turn Essence into structure: offer, audience, and messaging that land.

    Outcome: a comprehensive Brand Strategy with priorities and next steps.

    (Includes Essence work.)

    Give it form

  • Pulse

    Brand Strategy + Starter Identity - €5,000

    In collaboration with Pulse Collective.

    Form + a starter identity to launch with coherence: palette, type pairing, simple wordmark, and social templates.

    Outcome: strategy presentation + starter identity and a 60-min follow-up (included when purchased together, or within 30 days of upgrading from Form).

    Bring it to life

Questions?

  • No catch. It’s my way of giving back.
    I know how hard it can be to start something new, to find clarity, or to know if it's even worth investing in, especially when you’re not making a profit (yet). This session is a way to support others to rise, no strings attached.

  • The Clarity Session is a one-off conversation to get unstuck around a specific challenge.
    Clarity Kickstart is a 3-session package to shape your direction, your offer, and your audience.
    The Clarity Blueprint is the full process. It’s for people ready to build something aligned from the inside out. Your decision will depend on the moment of development you’re in, as well as the time, energy and budget you’re willing to allocate.

  • Anything related to your idea, your brand, your offer, your message. Whether you're unsure what to call it, who it’s for, or if it’s even a good idea. I’ll help you make sense of it.

  • Sometimes. If it makes sense, I’ll send you a short summary, a note, a map, or a tool to help you take the next step. It’s not guaranteed, but if something wants to come through—I’ll send it.

  • Yes. You can start with one session or book more as needed. There’s no pressure to commit to a bigger process unless it feels aligned.

  • Yes—you can absolutely book sessions one by one or explore the Clarity Kickstart package (3 sessions). But the Blueprint is more than just a set of conversations.
    It’s a full journey. It includes structure, a strategy built around your essence, a complete Notion brand hub, and one year of support. You walk away with something real and usable—not just insight, but integration.
    The investment reflects the depth, the energy, and the clarity it gives you to move forward with confidence.