Hi! I’m Ana
The human behind Intooit. Let me tell you a bit about who I am, and how I can help you.
About
Throughout my 15+ years of professional life, I straddled two rather distinct career paths: Marketing & Graphic Design on one side and Company Culture & Org Development on the other, with a Masters degree in Sociology in between. I’ve worked in corporations and NGOs, I've been an employee, freelancer, and now founder of Intooit.
A broad but clear effort to answer the question What moves us as a group? What is it really all about? And its spin-offs: What drives your customers or employees, and What is that special frequency on which you can resonate with them?
Lately, I’ve come to see just how deeply business and personal growth are intertwined. You can’t separate the two. Building a brand isn’t just about positioning, it’s about making meaning. It’s about understanding who you are, what you stand for, and how you want to move through the world.
The more clarity you find in your business, the more rooted you feel in your life. This work continues to evolve, and so do I. What I offer is still strategy, but it’s also presence, reflection, and transformation. Because that’s what real clarity does.
It changes you.
In detail
My approach
My work is a blend of intuition and strategy, part branding, part soul-searching. I help you uncover the story you’re meant to tell, the people you’re meant to serve, and the path that feels most aligned for you. Clarity, deep resonance, and a roadmap to grow your business in a way that feels true.
Who’s around the fire
I work 1:1 with independent and creative founders, the ones who feel the call to do something different, something that aligns with their deeper truth. Many of my clients are at a turning point: launching something new, shifting direction, or finally giving their idea the space it deserves.
They’re often the ones who’ve tried doing it “the right way,” only to find it doesn’t fit.
Now they’re ready to do it their way, with meaning, vision, and integrity. If that’s you, welcome.
My trusted collaborators
While I focus on 1:1 work through Intooit, I also collaborate with design agency Strano & Pettigrew on larger-scale brand transformations. Together, we work with companies ready to align their brand and culture from the inside out, often in moments of growth, transition, or reinvention.
How I got here
I’m originally from Romania, but I’ve spent much of my life moving between cultures - Jordan, Germany, Amsterdam, Bali, Mexico. I’ve always been curious about how people live, think, and relate. That led me to study Sociology and Marketing, and eventually into a 15+ year career in corporate culture and strategy, supporting leaders in building thoughtful, human-centered teams. I was often the one behind the scenes, spotting the disconnects and gently guiding people back to what felt more honest.
Over time, I became disillusioned with the role I was playing.. driving growth for systems I didn’t believe in, while growing more disconnected from myself. So I left, without a plan, and gave myself space to listen. That space - the space between - became the ground where something new took root. You can read more of that story on my Substack, The Space Between.
Beyond intuition
MSc Sociology UVA Amsterdam & BA in Marketing
Certified Design Thinking Facilitator
Sustainability Brand Strategy (Level Up with Anneli Hanson)
15+ years of experience in brand, leadership & culture strategy
If you feel the pull to bring your idea to life, or make your business finally feel like home, let’s connect and see where it leads.