Hi! I’m Ana
The human behind Intooit. Let me tell you a bit about who I am, and how I can help you.
In-house capabilities
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Brand Strategy
A live in-person, or virtually facilitated discovery session where we uncover deep insights about your customer base and align them with your business goals and industry benchmarks.
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Brand Identity
The Logo is one main element of your identity, but it’s much more than that. To help ensure brand consistency, we’ll craft a living document containing guidelines for the entire identity system.
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Company Culture
Your employees are your most important brand ambassadors. We will work together to embed your brand and values into the organization, down to behaviors and ways of working.
Extended capabilities
Working with a network of highly skilled collaborators, we can take you through all the stages of brand implementation, from your online presence to the very real spaces your customers or employees interact with.
Communication Campaigns
Where strategy faces the world, this is your approach to a successful launch of a product, service, or offer.
UX/UI Web Design
A human-first approach to User Experience and User Interface, from the landing page to the shopping cart and beyond.
Copywriting
Use your words wisely to reach your audience, starting with your business name or your website and advertising copy.
Photography
Beautiful photos that capture the essence of your brand will put your product or service in the spotlight.
3D Modeling
Test and refine virtual products and create cheap prototypes before production.
Interior Design
Your values and your style embedded in the design of your shop or office space.
About
Throughout my 15+ years of professional life, I straddled two rather distinct career paths: Marketing & Graphic Design on one side and Human Resources & Org Development on the other, with a Masters degree in Sociology in between. I’ve worked in corporations and NGOs, I've been an employee, freelancer, and now founder of Intooit.
A broad but clear effort to answer the question What moves us as a group? What is it really all about? And its spin-offs: What drives your customers or employees, and What is that special frequency on which you can resonate with them? It can get hairy, but I'm here to help you make sense of it all.
Get in touch!
Our approach.
Traditionally, design is seen as the last step in the process: the shiny wrapper that will make your product or service look pretty and appeal to clients. A rather shallow approach to your client relationships, if you ask me.
At Intooit, we are all about the substance. By taking a Design Thinking approach, we start with the customer in mind, understanding their needs and wants to ensure we create a product or service that resonates, changing the focus from what you can do to what you can do for them.
The Double Diamond of Design Thinking
This visual representation shows how Design Thinking works when applied to Branding Strategy. The double diamond is a simple way to show the different stages of the process. Starting with an expansive approach, we cast a wide net of potential solutions, and then we narrow down to the best possible one. This process is then repeated again when we define your visual direction.
What next?
You have a pretty good idea of where you want to take your business. It feels that you’re so close but somehow the next steps are blurry. Or maybe you’ve been at it for a while, but you feel that you need to level up, and after so many tweaks, it’s time to take a look at the fundamentals.