ALLINSD
Fashion Brand
“Ana helped shape many details which weren't even on my mind and brought much clarity to the ALLINSD brand and business structure.
Working with her, and the research she's done, I realized it's so important to have a defined target client.”
Ira, Fashion Designer, and Entrepreneur
Project details
ALLINSD is the brainchild of Ira, a super talented video producer, with a passion for fashion. The collaboration started at the very beginning when the business plan was in place, but before it materialized in other ways.
An initial collaboration on logo design turned into a full-blown branding strategy project.
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The fashion industry is over-saturated with new brands that make only brief appearances before going under. Ira had a unique and beautiful concept for her clothing brand.
The challenge was to translate that concept into a unique selling proposition and understand how best to position the brand in the market.
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After incorporating the market research done by Ira and myself separately, we’ve had 3 long conversations that took us through the Business Goals, Brand Personality, Personas, the Customer Journey resulting in a comprehensive branding strategy and marketing plan.
It was completed by a style guide, including logo design, brand colors, font, photography style. It will inform the design brief in future collaborations with graphic designers working on the website, packaging, social media, and others.
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The biggest impact came from the clarity of the next step. As a solo entrepreneur, it’s imperative to keep the momentum going and work past business challenges. But periods of low motivation, or uncertainty do happen. Going through this process together helped Ira think of her business plan in depth and solidify her strategy.
The style guide really brought it home and gave Ira a concrete manifestation of her vision, which was a huge boost on motivation and momentum going forward, and an important milestone for ALLINSD.
